Our Story

Hailing from Guarene, Piero Palladino spent his youth in Alba, where he studied winemaking at the Istituto Enologico. He was employed as winemaker for a wine vendor in Biella, having moved there after the war. However, Piero did not cut ties with Alba and the Langhe. In the years following, his characterising resourcefulness led him to set up businesses in various sectors, before definitively arriving in the textile industry. However, wine remained his passion, one that he emphatically asserted at the first opportunity. In 1974, Piero bought the current Azienda Vinicola Palladino and entrusted its management to his cousin Maurilio, his subsequent business partner. Maurilio Palladino, together with his wife Domenica, managed the company for years, drawing inspiration from the principle of fidelity to tradition and the characteristics of the territory. Today his experience is combined with the enthusiasm of the new generation, who help to manage the cellar and to continuously research new markets. They include Maurilio's granddaughter Veronica and her husband Alessandro and Margherita, Piero's granddaughter and daughter to Mauro Palladino, Maurilio's partner and cousin. Not to forget Luca and Matteo who provide invaluable help in the vineyard and in the wine cellar. Our Philosophy A wine cellar is its territory: a simple philosophy, focused on the link with tradition, on respect for the terroir and the passion with which we try to communicate these values ​​throughout the world. TRADITION lets us relive history through the memory of the past and respect for the vines, tended according to ancient customs of manual processes, thus bringing a healthy product into the wine cellar, which is followed step by step, until its evolution into wine. The TERRITORY finds expression in the purity of production of the historical Piedmontese denominations and in the ability each wine possesses, capable of summarising, with its own aroma and flavour, the specifics of the grapes' terroir of origin. PASSION links all of the elements and is the underlying premise and the indispensable ingredient of each phase, from the careful tending of the vineyard to the processes of winemaking in the cellar and finally the promotional efforts in Italy and abroad

Our Region

The Barolo production specifications stipulate that only 3 of the 11 municipalities which are identified as the area of ​​origin of the Nebbiolo grapes, grown to produce Barolo wine, are suitable for the cultivation of vines throughout the entire country. Serralunga d'Alba is, of course, counted among these, reflecting the favourable weather conditions and the uniqueness of its terroir.

Our Vineyard(s)

SAN BERNARDO-Facing south-east, San Bernardo emblematically sums up the characteristics of the terroir and the specific features of a Barolo from Serralunga d'Alba. These grapes produce severe and austere wines, with vigorous tannins. We believe these grapes are best expressed in the Barolo Riserva version, which we only produce in the best vintages. ORNATO Situated near the ridge that divides the two slopes of Serralunga d'Alba, it enjoys full southern exposure. Here we obtain wines which are characterised by distinct mineral hints, with good structure and power, without sacrificing elegance and harmony. PARAFADA The full southern exposure and the position sheltered from the wind ensure the excellent quality of the grapes grown in the rows of this vineyard. They produce extremely elegant and refined wines, yet always endowed with vigour and personality. BAROLO DEL COMUNE DI SERRALUNGA D’ALBA San Bernardo, Ornato, Parafada, Serra and Gabutti are the vineyards which produce the Nebbiolo grapes for our classic Barolo. They are all located in Serralunga d'Alba, all featuring different characteristics according to the exposure and the type of terrain. The variety is reflected in the wines derived from it, which are characterised by a very wide range of aromas.